New Balance extended their line-up of players with the signature of Kevin Mirallas this past weekend. The Everton winger fits the brands marketing strategy real nicely; a household name who isn’t a superstar, yet has huge upside and potential.
Mirallas will wear New Balance’s Furon range of boots. Furon is engineered for those who play for the single, momentous opportunity, the one chance to decide the game and define the outcome. These players thrive under immense pressure and take their opportunity. If the ball drops to a Furon player, it’s Game Over for the opposition.
Upon completing his deal with New Balance, Kevin commented:
New Balance is making a huge impact in football and has big ambitions for the future. This is why I am delighted to be joining the exciting brand. I am already impressed with the Furon boots; they are comfortable, look great and will help elevate my game.