AS ROMA AND CITY OF ROME UNITE IN NEW NIKE AWAY KIT FOR 2015-16

Subtle detailing and flashes of classic Giallorossi colors invigorate AS Roma away kit.

The new AS Roma away kit celebrates the strong and enduring bond between the club’s players, its fans and the city of Rome. Detailing embedded into the chest of the shirt pays homage to the club’s stature within the historic Italian capital.

This new kit is infused with AS Roma’s pride in its city, its unique spirit and its status as a true club of the people. A light grey tonal graphic print on the front of the shirt connects the club to Rome’s heralded architectural wonders, ancient streets and vibrant neighbourhoods.

An elegant new Henley stand collar, with a button hidden underneath the placket, adds a sense of sleek, contemporary style to the shirt.

The yellow and red cuffs on the sleeves represent the Giallorossi’s famous home colours, while there is also a yellow stripe running each of the shirt’s flanks.

The away shorts are in traditional Roma red, and feature a yellow stripe on each side that connects with the stripes on the shirt.

The numbers on the back of the away shirt also pay tribute to Rome, invoking the same city-inspired aesthetic that sits so proudly on the front of the shirt.

The new away socks are white with a wide stripe of chevrons in Roma yellow on the back of the calf.

The new AS Roma home kit is available for pre-sale via the Nike Football App and ASRoma.it from starting June 30, and on sale from nike.com and Nike and AS Roma official retailers starting July 2.

While this new kit represents a proud symbol of the club, it offers players the very latest in performance innovation, fabric technology, moisture management and environmental sustainability.

NIKE DRI-FIT TECHNOLOGY

Nike Dri-FIT technology draws sweat away from the body to the exterior of the shirts and shorts where it quickly evaporates. This allows players to perform at their best by remaining cooler, drier and more comfortable.

The laser-cut ventilation holes and mesh panels in key areas of the kit are designed to improve performance by increasing air circulation to the players’ bodies and helping regulate their temperatures.

The jersey is crafted using an engineered mesh fabric – this is used in both the shirt’s front and back panels to increase airflow and facilitate enhanced movement.

SUSTAINABLE INNOVATION

Nike places sustainable innovation at the heart of its kits through the use of recycled polyester, delivering unrivalled performance and lower environmental impact.

Each piece of the kit – the shirt, shorts and socks – is constructed with recycled polyester, which is made from recycled plastic bottles that are melted down to produce fine yarn used to create the fabric. Each kit is made using an average of 18 recycled plastic bottles. Since 2010, Nike has diverted more than 2 billion plastic bottles from landfills into recycled polyester – enough to cover about 3,500 football pitches.

By using recycled polyester, Nike is also reducing the energy consumed in the manufacturing process by up to 30 percent compared to virgin polyester. For more information, visit nikebetterworld.com.

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