He was part of the initial Nike Hypervenom launch in 2013, got a custom Gold pair last summer, and now Neymar has received another special edition pair of the Agility focused boots. This one features a shade of color labelled “Liquid Diamond”, with Nike taking inspiration from Neymar’s past.
As the story goes, football is important the life of Neymar Jr., so is family. His close relationship with his sister, Rafaella, is symbolized by a diamond tattoo on each of their arms. Just above Neymar Jr.’s tattoo is the word ‘sorella’ (sister), while Rafaella has ‘fratello’ (brother) above hers. Neymar Jr.’s affinity for diamonds helped inspire Nike’s design team to create the unique colorway.
Max Blau, VP Nike Football Footwear stated:
We take inspiration from Neymar Jr.’s play and personality. He attacks the defense with a style so fluid, it reminded us of water flowing between rocks. That’s when we started shifting our thoughts from incorporating a nod to diamonds, to creating a liquid diamond aesthetic for the entire upper.
The NikeSkin upper of the Hypervenom provided a textured canvas, enhancing the dimension of the color. After experimenting with a variety of different shades, the Hypervenom Liquid Diamond began to emerge. The mix of colors is very energetic and colorful, establishing a connection between the exciting and entertaining nature of Neymar’s play.